SCP Model (Structure–Conduct–Performance) – Strategic Insights and Business Implications

Two professionals review charts and graphs while analyzing the SCP model

The Structure–Conduct–Performance (SCP) model is one of the foundational frameworks in industrial organization and competitive strategy. It helps explain how market structure shapes firm behavior, and how that behavior, in turn, determines overall performance across industries. In practical terms, the SCP model answers a question every executive and policymaker asks: “Why do some markets deliver … Read more