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Customer Segmentation

What Is an Available Market? How to Identify and Analyze Market Potential

October 22, 2025 by Mike Roberts
A man points at a chart on a screen while explaining data trends related to the available market

If you have ever dreamed of launching a product, maybe a sleek smartwatch, a new skincare line, or a local delivery app, you’ve probably asked yourself one big question: How many people would actually buy this? That’s where the idea of the available market comes in. It’s the difference between what looks possible and what’s … Read more

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