Explore in-depth explanations of essential business strategies and frameworks. Learn how to apply concepts like the Flywheel, Core and Context, and Activity Maps to drive growth and innovation in your organization.
Every thriving business has one force that keeps it alive and growing, its economic engine. It’s the mechanism that generates consistent, sustainable profit by aligning what a company does best with what the market truly values. In strategic management, understanding your economic engine is like understanding how blood flows through the body of your business. … Read more
Every successful brand, from Apple and Nike to Patagonia and IKEA, has something you can feel the moment you see its logo, packaging, or campaign. It’s not the slogan, the color, or even the product itself. It’s the emotional DNA that runs through everything they do. That’s what marketers call brand essence. In simple terms, … Read more
The Structure–Conduct–Performance (SCP) model is one of the foundational frameworks in industrial organization and competitive strategy. It helps explain how market structure shapes firm behavior, and how that behavior, in turn, determines overall performance across industries. In practical terms, the SCP model answers a question every executive and policymaker asks: “Why do some markets deliver … Read more
If you’ve ever looked at a product catalog and wondered how these things are organized, why some brands have multiple versions, tiers, add-ons, bundles, or variant lines, you’re looking at decisions rooted in a product matrix strategy. This tool helps businesses systematically decide which products or variants to offer, how they relate, and why customers … Read more
If you have ever dreamed of launching a product, maybe a sleek smartwatch, a new skincare line, or a local delivery app, you’ve probably asked yourself one big question: How many people would actually buy this? That’s where the idea of the available market comes in. It’s the difference between what looks possible and what’s … Read more
When people talk about the top of a company’s leadership ladder, the terms CEO and COO often come up together. But while they may sound similar, they actually represent very different responsibilities. The CEO (Chief Executive Officer) is the highest-ranking leader, responsible for setting the company’s vision, strategy, and overall direction. The COO (Chief Operating … Read more
A skip-level meeting is exactly what it sounds like: a meeting where a manager speaks directly with employees who normally report to their direct reports, effectively “skipping” one level in the hierarchy. The purpose is simple but powerful – it gives leaders a way to hear unfiltered feedback, understand the reality of day-to-day operations, and … Read more
Employee engagement is one of those terms that leaders hear constantly, but many underestimate its true business impact. Engagement isn’t about whether employees seem happy or smile during meetings; it’s about how emotionally connected they are to their work and their organization. And that emotional connection has measurable consequences. According to Gallup’s 2024 State of … Read more
Scaling up in business means growing your company in a way that is sustainable, profitable, and efficient, not just increasing sales or headcount. According to the Kauffman Foundation (2024), fewer than 10% of startups actually succeed in scaling, while most remain small businesses or fail due to growing too quickly without systems in place. In … Read more
A Level 10 Meeting is a structured weekly meeting designed within the Entrepreneurial Operating System (EOS) framework to keep leadership teams aligned, accountable, and focused on results. Unlike traditional meetings that often drift into unproductive conversations, the Level 10 format provides a 90-minute agenda that prioritizes solving issues, reviewing progress, and ensuring every leader leaves … Read more